Category Archives: User Research

No apps at 12.000 feet

That’s me in that picture. After jumping out of a plane. Craziness. But that’s not the point. The point is that the guy I’m attached to in that picture┬áis at work. The skydiving instructor who is wearing the parachute that

No apps at 12.000 feet

That’s me in that picture. After jumping out of a plane. Craziness. But that’s not the point. The point is that the guy I’m attached to in that picture┬áis at work. The skydiving instructor who is wearing the parachute that

Really? $999 and you’re interested?

Running some price sensitivity tests on a project using mobile display ads showing the same product at different prices. Flat’ish CTR across even the ridiculously high price points instead of a nice textbook drop-off. Don’t have enough data to make

Really? $999 and you’re interested?

Running some price sensitivity tests on a project using mobile display ads showing the same product at different prices. Flat’ish CTR across even the ridiculously high price points instead of a nice textbook drop-off. Don’t have enough data to make