Category Archives: User Research

No apps at 12.000 feet

That’s me in that picture. After jumping out of a plane. Craziness. But that’s not the point. The point is that the guy I’m attached to in that picture is at work. The skydiving instructor who is wearing the parachute that

No apps at 12.000 feet

That’s me in that picture. After jumping out of a plane. Craziness. But that’s not the point. The point is that the guy I’m attached to in that picture is at work. The skydiving instructor who is wearing the parachute that

Really? $999 and you’re interested?

Running some price sensitivity tests on a project using mobile display ads showing the same product at different prices. Flat’ish CTR across even the ridiculously high price points instead of a nice textbook drop-off. Don’t have enough data to make

Really? $999 and you’re interested?

Running some price sensitivity tests on a project using mobile display ads showing the same product at different prices. Flat’ish CTR across even the ridiculously high price points instead of a nice textbook drop-off. Don’t have enough data to make