Running some price sensitivity tests on a project using mobile display ads showing the same product at different prices. Flat’ish CTR across even the ridiculously high price points instead of a nice textbook drop-off.
Don’t have enough data to make a call yet. But doesn’t look like I’ll get the cliff I was hoping for around $399 so I could consider it invalidated and get on with life…
Building stuff - product strategy, design and user experience 