Category Archives: Product development

See The World Like Your Customers Do

It can take a lot of work to get a detailed understanding of what customers experience. As anyone who has done field research or customer development will know, it can very get quickly get expensive and take up a lot

See The World Like Your Customers Do

It can take a lot of work to get a detailed understanding of what customers experience. As anyone who has done field research or customer development will know, it can very get quickly get expensive and take up a lot

Using Journey Maps to Prioritize Work

Journey maps, and the end to end view it gives you of what your customers experience, can help you prioritize work. And it can help you prioritize based on that most critical dimension, the importance to the customer. What is

Using Journey Maps to Prioritize Work

Journey maps, and the end to end view it gives you of what your customers experience, can help you prioritize work. And it can help you prioritize based on that most critical dimension, the importance to the customer. What is

Journey Mapping helps Focus Your Team on the Customer

Sometimes it feel like the teams we work with speak different languages. You have Sales talking (very fast and quite loudly) about what they need built to close the deals that are in their pipeline. You have Product teams drooling

Journey Mapping helps Focus Your Team on the Customer

Sometimes it feel like the teams we work with speak different languages. You have Sales talking (very fast and quite loudly) about what they need built to close the deals that are in their pipeline. You have Product teams drooling

What Can a CEO Learn From Customer Success?

“What people love about the product and why some people decide not to buy it after trying. That allows marketing and sales to figure out who to sell to. Next is what do people want in the product that we

What Can a CEO Learn From Customer Success?

“What people love about the product and why some people decide not to buy it after trying. That allows marketing and sales to figure out who to sell to. Next is what do people want in the product that we

Will OKRs Work at Your Startup?

Roadmap planning, goal setting, target projections etc. are all things that can make grown people cry themselves to sleep. Admit it, you’ve been there too! One tool often used to take some of the bite out of those exercises is OKRs (Objectives and

Will OKRs Work at Your Startup?

Roadmap planning, goal setting, target projections etc. are all things that can make grown people cry themselves to sleep. Admit it, you’ve been there too! One tool often used to take some of the bite out of those exercises is OKRs (Objectives and

Merging Some Data! Support Conversations and Help Center Traffic

Using tagging or some other type of categorization for support questions gives you a lot of data to plan improvements to your help content. And if you can combine the data on what customers are asking with data on the traffic to

Merging Some Data! Support Conversations and Help Center Traffic

Using tagging or some other type of categorization for support questions gives you a lot of data to plan improvements to your help content. And if you can combine the data on what customers are asking with data on the traffic to

Is That a Lifestyle Business You Have There?

Why yes, it is. But it’s the kind that scales. Or, the kind that enables high growth scaling if that turns out to be the best tool for the job. We (my wife and I) started Playpen Labs with the stated

Is That a Lifestyle Business You Have There?

Why yes, it is. But it’s the kind that scales. Or, the kind that enables high growth scaling if that turns out to be the best tool for the job. We (my wife and I) started Playpen Labs with the stated