Author Archives: Morten Lundsby
Reduce the “fear-of-fucking-up” friction
Products are not bought, they are hired to do jobs for people as Clayton Christensen puts it using milkshakes as his example. Snickers practices what Christensen preaches in their marketing – and they do it in videos much better suited for
Reduce the “fear-of-fucking-up” friction
Products are not bought, they are hired to do jobs for people as Clayton Christensen puts it using milkshakes as his example. Snickers practices what Christensen preaches in their marketing – and they do it in videos much better suited for
Product Concept: Contextual Lamp Design
Above is a lamp created from a fractal design using stereolithography. There are lots of interesting ideas for 3D printed lamp shades out there, most of them novelty items like this one. Novelty item in the sense that there is
Product Concept: Contextual Lamp Design
Above is a lamp created from a fractal design using stereolithography. There are lots of interesting ideas for 3D printed lamp shades out there, most of them novelty items like this one. Novelty item in the sense that there is
Assume Users Will Invest Zero Seconds
I keep running into the discussion of whether there will eventually be a 3D printer in every home. Though no one obviously knows the answer (it may even be the wrong question to be asking), it’s still interesting to think through things like co-creation,
Assume Users Will Invest Zero Seconds
I keep running into the discussion of whether there will eventually be a 3D printer in every home. Though no one obviously knows the answer (it may even be the wrong question to be asking), it’s still interesting to think through things like co-creation,
Tool: Customer Journey Mashup
I’ve realized I’m becoming the Matrix man in the teams I work with. As in, we tend to end up around a whiteboard with some improvised categorization for whatever the issue is we’re trying to figure out. Few things in
Tool: Customer Journey Mashup
I’ve realized I’m becoming the Matrix man in the teams I work with. As in, we tend to end up around a whiteboard with some improvised categorization for whatever the issue is we’re trying to figure out. Few things in
Experiment Design for Sloths
I’m putting together some guidelines on experiment design for a startup team I’m working with. I’ve done this in the past and I’ve usually gone overboard. Mostly because I’ve read some great book or blog on how to design excellent
Experiment Design for Sloths
I’m putting together some guidelines on experiment design for a startup team I’m working with. I’ve done this in the past and I’ve usually gone overboard. Mostly because I’ve read some great book or blog on how to design excellent
Desktop rapid prototyping? Not really.
I bought a Printrbot Jr last year to see how far I could get prototyping-wise with the cheapest 3D printer available. At $499 this was the cheapest one at the time. I did have a spot of bother getting the thing
Desktop rapid prototyping? Not really.
I bought a Printrbot Jr last year to see how far I could get prototyping-wise with the cheapest 3D printer available. At $499 this was the cheapest one at the time. I did have a spot of bother getting the thing
No apps at 12.000 feet
That’s me in that picture. After jumping out of a plane. Craziness. But that’s not the point. The point is that the guy I’m attached to in that picture is at work. The skydiving instructor who is wearing the parachute that
No apps at 12.000 feet
That’s me in that picture. After jumping out of a plane. Craziness. But that’s not the point. The point is that the guy I’m attached to in that picture is at work. The skydiving instructor who is wearing the parachute that
Really? $999 and you’re interested?
Running some price sensitivity tests on a project using mobile display ads showing the same product at different prices. Flat’ish CTR across even the ridiculously high price points instead of a nice textbook drop-off. Don’t have enough data to make
Really? $999 and you’re interested?
Running some price sensitivity tests on a project using mobile display ads showing the same product at different prices. Flat’ish CTR across even the ridiculously high price points instead of a nice textbook drop-off. Don’t have enough data to make
Consumer 3D printers – like video games in 1983?
The development of consumer 3D printing has all sorts of parallels to how home computers, desktop printers, mobile phones etc. developed. There is another interesting one, the great North American video games crash of 1983. Historical comparisons are shaky at best – this
Consumer 3D printers – like video games in 1983?
The development of consumer 3D printing has all sorts of parallels to how home computers, desktop printers, mobile phones etc. developed. There is another interesting one, the great North American video games crash of 1983. Historical comparisons are shaky at best – this
What’s up with 3D printing?
I have been spending a fair bit of time the past few months getting under the skin of 3D printing. Or vice versa. It was my first research area after leaving my previous job, and so far it has spun
What’s up with 3D printing?
I have been spending a fair bit of time the past few months getting under the skin of 3D printing. Or vice versa. It was my first research area after leaving my previous job, and so far it has spun
Building stuff - product strategy, design and user experience 