Observation:
A user speeds up as they skim and scroll down a page. Observed in user testing on an information rich website with lots of text and headings. Not a web application.
Design patterns:
- Reduce text density towards bottom of page.
- Reduce number of options, make wording more ‘blunt’ and direct to support selection while skimming.
Questions:
Is that observation confirmed anywhere else?
Building stuff - product strategy, design and user experience 