Skimming and scanning

Observation:

A user speeds up as they skim and scroll down a page. Observed in user testing on an information rich website with lots of text and headings. Not a web application.

Design patterns:

  • Reduce text density towards bottom of page.
  • Reduce number of options, make wording more ‘blunt’ and direct to support selection while skimming.

Questions:

Is that observation confirmed anywhere else?

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