Author Archives: Morten Lundsby
Will OKRs Work at Your Startup?
Roadmap planning, goal setting, target projections etc. are all things that can make grown people cry themselves to sleep. Admit it, you’ve been there too! One tool often used to take some of the bite out of those exercises is OKRs (Objectives and
Will OKRs Work at Your Startup?
Roadmap planning, goal setting, target projections etc. are all things that can make grown people cry themselves to sleep. Admit it, you’ve been there too! One tool often used to take some of the bite out of those exercises is OKRs (Objectives and
Information is Messy – Building Taxonomies
For one of my projects I am working with taxonomies, sets of categories that I use for analyzing customer support emails. The project, UserChamp, aims to provide product managers with actionable information from their users in the form of support
Information is Messy – Building Taxonomies
For one of my projects I am working with taxonomies, sets of categories that I use for analyzing customer support emails. The project, UserChamp, aims to provide product managers with actionable information from their users in the form of support
Merging Some Data! Support Conversations and Help Center Traffic
Using tagging or some other type of categorization for support questions gives you a lot of data to plan improvements to your help content. And if you can combine the data on what customers are asking with data on the traffic to
Merging Some Data! Support Conversations and Help Center Traffic
Using tagging or some other type of categorization for support questions gives you a lot of data to plan improvements to your help content. And if you can combine the data on what customers are asking with data on the traffic to
Mobile Checkout Has to Be Good like Candy Crush
Mobile is eating the world, or shopping is – or maybe mobile shopping is. Whatever. Around 40% of e-commerce happens on mobile. The percentage has been growing rapidly, and it’s no surprise to anyone. So if you are in the business
Mobile Checkout Has to Be Good like Candy Crush
Mobile is eating the world, or shopping is – or maybe mobile shopping is. Whatever. Around 40% of e-commerce happens on mobile. The percentage has been growing rapidly, and it’s no surprise to anyone. So if you are in the business
Is That a Lifestyle Business You Have There?
Why yes, it is. But it’s the kind that scales. Or, the kind that enables high growth scaling if that turns out to be the best tool for the job. We (my wife and I) started Playpen Labs with the stated
Is That a Lifestyle Business You Have There?
Why yes, it is. But it’s the kind that scales. Or, the kind that enables high growth scaling if that turns out to be the best tool for the job. We (my wife and I) started Playpen Labs with the stated
Customer Onboarding for B2B
Successfully onboarding new users to a product is fundamental to starting and growing a product based business. Onboarding can be defined in a few different ways, but at its core it is about getting users to a point where they
Customer Onboarding for B2B
Successfully onboarding new users to a product is fundamental to starting and growing a product based business. Onboarding can be defined in a few different ways, but at its core it is about getting users to a point where they
What Happens After the Crowdfunding Party?
The growth of crowdfunding, especially by Kickstarter, has been great to follow and has helped many new products and businesses come into existence. To start with, Kickstarter grew from nothing to 197,852 projects and $1.47 Billion in a matter of
What Happens After the Crowdfunding Party?
The growth of crowdfunding, especially by Kickstarter, has been great to follow and has helped many new products and businesses come into existence. To start with, Kickstarter grew from nothing to 197,852 projects and $1.47 Billion in a matter of
Wall of Work
The office, conference room, living room after a busy client kick-off day. Those giant Post-it notes are three layers deep.
Wall of Work
The office, conference room, living room after a busy client kick-off day. Those giant Post-it notes are three layers deep.
Still no 3D printed money maker (a.k.a real problem)
A friend asked me for examples of teams using 3D printing as part of their Lean Startup approach to validating a market. So specifically teams starting companies selling physical products. The answer to that is, most tech things on Kickstarter.
Still no 3D printed money maker (a.k.a real problem)
A friend asked me for examples of teams using 3D printing as part of their Lean Startup approach to validating a market. So specifically teams starting companies selling physical products. The answer to that is, most tech things on Kickstarter.
Dysfunctional Relationships: Product Management and Customer Support
I’ve been kicking around issues and ideas related to customer support and product development lately. That used to be my day job when I worked on sales and support operations and infrastructure at Google. But since leaving that job over a year ago
Dysfunctional Relationships: Product Management and Customer Support
I’ve been kicking around issues and ideas related to customer support and product development lately. That used to be my day job when I worked on sales and support operations and infrastructure at Google. But since leaving that job over a year ago
Building stuff - product strategy, design and user experience 